5 Ways to Drive More Sale in E-Commerce Business
Do you want to become successful in the e-commerce business? Let us help you by providing 5 useful tips that have been applied by tons of distinguished entrepreneurs in the world!
1. Abandoned Cart Emails
It is proved that abandoned cart emails are the most effective method of email marketing. According to a survey, nearly 50% of the recipients have opened cart abandonment emails and 33% have decided to purchase the product. In the meantime, every major e-commerce platform has already had abandoned cart recovery software, from Magento to Shopify.
2. Optimize for M-Commerce
By 2020, it is supposed that nearly 50% of all e-commerce sales will be taken place on mobile devices. However, most of the e-commerce sites do not operate well on mobile devices because shop owners have not paid enough attention to this problem yet. Should you grab the opportunity by optimizing your e-commerce website for m-commerce, it’s just a matter of time before tons of people coming to your store.
3. Triggered Emails
Abandoned cart email is one example of triggered emails. Here are other examples:
- Welcome email
- Recommendation based on browsing history/ purchase history
- Order confirmation
- Holiday email
- Winback email (for inactive customers)
4. Content Marketing
When people search for something on Google, they will prioritize results with high SERP (search engine results page ranking). This is the same for our case. The higher a page ranks, the more customers are attracted. As a reason, SEO plays an integral role in online marketing today. In order to engage your potential customers, you are advised to create long-form content as well as optimizing the relevant keywords carefully.
5. Speed Up Your Website
Website speed is a must if you want your e-commerce to bloom. A study has pointed out that 40% of users will leave a website if it takes more than three seconds to load. If you do not want that thing to happen, here are several ways to boost your website’s speed up:
- Optimize your images
- Shop around for faster hosting
- Use a content distribution network (CDN)
- Utilize GZip compression for your website